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Deadpool 3 Destined to Smash Box Office Records

July 16, 2024

Let the hype train begin as the highly anticipated release of Deadpool 3 gets closer with the

return of Ryan Reynolds’ wisecracking character. On February 11th, during the Super Bowl,

the first official trailer for Deadpool 3 dropped and the internet went wild.

Within 24 hours, the Deadpool 3 trailer racked up over 356 million views on YouTube, breaking

the record for the most-viewed movie trailer and creating a global buzz for the superhero

franchise. And add in the fact Reynolds’ has been promoting the character on his social media

platforms, which has an overall reach of more than 100 million followers, the buzz will continue

to build steam before opening day.

The post-pandemic era hasn’t been great for the superhero genre. Several DC and Marvel

movies have flopped at the box office with many saying calling it superhero overkill. Still,

Deadpool 3 has high expectations especially considering it’s the only MCU movie that will be

released in 2024.

While all signs point to the third installment of this franchise earning $1 billion there is one big

factor that could hinder that possibly. Deadpool & Wolverine is R-rated and history tells us

R-rated movies don’t do as well at the box office as the audience demographic is restricted.

The inclusion of Wolverine, a character deeply ingrained in superhero lore thanks to Hugh

Jackman's iconic portrayal, further broadens the film's appeal.

But for the point of this market, can this movie’s opening weekend hit the $125 million mark?

Well, the previous two have met those numbers, with Deadpool 2 just barely hitting the target.

The biggest difference for the third movie is the budget. With a quarter of a billion dollars on the

line you know the marketing and advertising will be through the roof. Reynolds and Jackman,

coupled with strong brand recognition of both Deadpool and Wolverine, creates a box office

formula with the potential to reach staggering heights. The stakes are high and theaters should

be lined up for opening weekend at the end of July.

1st Weekend US Box Office

Over $125,000,000 -170

Under $125,000,000 +130

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