Let the hype train begin as the highly anticipated release of Deadpool 3 gets closer with the
return of Ryan Reynolds’ wisecracking character. On February 11th, during the Super Bowl,
the first official trailer for Deadpool 3 dropped and the internet went wild.
Within 24 hours, the Deadpool 3 trailer racked up over 356 million views on YouTube, breaking
the record for the most-viewed movie trailer and creating a global buzz for the superhero
franchise. And add in the fact Reynolds’ has been promoting the character on his social media
platforms, which has an overall reach of more than 100 million followers, the buzz will continue
to build steam before opening day.
The post-pandemic era hasn’t been great for the superhero genre. Several DC and Marvel
movies have flopped at the box office with many saying calling it superhero overkill. Still,
Deadpool 3 has high expectations especially considering it’s the only MCU movie that will be
released in 2024.
While all signs point to the third installment of this franchise earning $1 billion there is one big
factor that could hinder that possibly. Deadpool & Wolverine is R-rated and history tells us
R-rated movies don’t do as well at the box office as the audience demographic is restricted.
The inclusion of Wolverine, a character deeply ingrained in superhero lore thanks to Hugh
Jackman's iconic portrayal, further broadens the film's appeal.
But for the point of this market, can this movie’s opening weekend hit the $125 million mark?
Well, the previous two have met those numbers, with Deadpool 2 just barely hitting the target.
The biggest difference for the third movie is the budget. With a quarter of a billion dollars on the
line you know the marketing and advertising will be through the roof. Reynolds and Jackman,
coupled with strong brand recognition of both Deadpool and Wolverine, creates a box office
formula with the potential to reach staggering heights. The stakes are high and theaters should
be lined up for opening weekend at the end of July.
1st Weekend US Box Office
Over $125,000,000 -170
Under $125,000,000 +130