Contrary to what many novices believe live betting is nothing new. Sportsbooks have offered in-game or in-running betting for a couple of decades at least. European sportsbooks Read more >
In theory, live betting will work with any sport. The reality, however, is that some sports lend themselves to in game wagering more readily than others. In Read more >
There was a time when live betting options were limited even at the best sportsbooks. You’d be able to find limited live bets and only on nationally Read more >
Most sportsbooks are conservative by their very nature and make it a priority to minimize their downside risk. For that reason, they’re hesitant to deviate from the Read more >
Sports betting is one of the few areas of the gambling business that has been experiencing any growth during the past decade. Casino gambling has fallen off Read more >
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